Brush smarter. That’s the message from the makers of what is billed as the world’s first Internet-connected toothbrush.

Unveiled Sunday at a preview event for the Consumer Electronics Show, The device includes a sensor which detects how much tartar is being removed in a brushing. It also records brushing activity so users can maintain a consistent cleaning each time.

The device conveys the information wirelessly to a smartphone app — a particularly useful aid for parents who want to monitor the teeth cleaning efforts of small children.

But the app can tell users if they have missed hard-to-clean areas or are not getting while brushing. Graphs and images encourage a little competition to improve

Orders will be available this summer through from $99 to $200, depending on the model and will include a free mobile app.